My favorite lipstick is Mac's Retro. As you can see I have been wearing it since our wedding almost 17 years ago. I had my makeup done at the Mac counter and it is the one the gal put on me. I loved it and at that point in my life "Retro" was a very cool name. I had worn truer reds up until then and still do occasionally, but my standby is Retro. I like it's subtle glamour and describe it as a red in sepia tones.
Do you have a favorite that isn't true red?